By Jack O'Dwyer
Blumenfeld and Associates, a Stamford, Conn., PR firm, aided a team of eye care professionals who
provided examinations, eyeglasses and cataract surgeries to 700 villagers in Nepal's remote Mustang
region in late May.
The "2013 Gift of Sight Expedition" team of ophthalmologists was from the New York Eye and Ear
Infirmary. Free eye screening camps were set up in three villages followed by a two-day field surgery clinic.The Blumenfeld firm, headed by Jeff Blumenfeld, promoted the expedition and filed daily updates that were posted on www.dooleyintermed.org and the outdoor website www.TheActiveTimes.com.
Marketing support was provided to “Gift of Sight” sponsors Sherpa Adventure Gear, De Lorme satellite communications, and LOKSAK, producers of waterproof storage bags.
Dooley Intermed's 2011 Gift of Sight Expedition to another region of Mustang was featured in the 2012
documentary "Visions of Mustang" directed by Daniel Byers and produced by Skyship films. Trailer is at https://vimeo.com/38847615
Scott Hamilton, Jeff Blumenfeld on a bus in Nepal.
Photos from the expedition are at www.flickr.com/photos/danielbyers.
Blumenfeld and Assocs. specializes in outdoor recreation, product promotion, special events, tourism and adventure marketing.